Can Black Friday become a double-edged sword?
Black Friday has now become a regular event for all companies: thanks to the great attention given to the event…
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Creating an inclusive website: accessibility is only the beginning
Websites, apps, and social media are the real gateways for all new customers to discover your brand. As with all…
5 reasons to bet on the metaverse in 2022
Mark Zuckerberg, CEO of Facebook, stunned everyone last November by announcing that the company would henceforth be called Meta, as…
10 things we learned from successful brands in 2021
January, a time for new beginnings and plans for the future. But also a good time to reflect on what…
GA4: what is it and how does Google Analytics 4 work
What is Google Analytics 4 and where it comes from Google Analytics 4 is the new property brought by the…
Spotify Ads: how to structure a successful campaign
Advertising on Spotify: using the audio revolution to your advantage Culture Next*, Spotify’s annual analysis of how Millennials and…
What you were never told (but should know) about D2C brands
Probably, scrolling through your Instagram stream, you have already fallen victim to them: brands that maybe sell just one product,…
Solidarity or peace-washing? How to communicate in times of crisis
Faced with the war that has broken out in Ukraine, it is impossible to remain indifferent: we cannot be…
4 Signs that suggest “Do a Digital Rebranding!”
The most recurring question in my working days (if we don’t consider “shall we have coffee?”) is “how do…
SEO migration: what you need to know to avoid losing rankings and profits
In the last article here on the blog we talked about digital rebranding, emphasizing how important planning and awareness…