3 somewhat dated but still effective technologies in 2021
The digital world is always running at 100 per hour: you can’t get used to a new thing fast…
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E-commerce analytics: how to leverage tracking to improve conversions and ROI
Web analytics are the basis for keeping track of the performance of one’s online activity. If you are wondering…
How e-commerce will change between user experience, blockchain and social
The year 2020 was certainly one of the most important years in the history of e-commerce: due to the…
Social commerce: how to leverage it together with e-commerce to increase sales
“I’d like to do your job, too — making Facebook posts!” That’s the phrase I hear most often from…
Inclusive marketing: a guide for brands and companies
As everyone knows by now, June is celebrated by the LGBTQ+ community as Pride Month, an entire month dedicated to…
Marketing Automation: why it’s important and how to make the most of it
Marketing Automation is critical to the overall success of digital marketing activities according to 91 percent of Instapage respondents. This…
The digitization of sports events in 2021
With the postponements of Euro 2020 and the Tokyo Olympics, as well as the Wimbledon final reached by our compatriot…
Google MUM and the new potential of online information
During the latest annual developer event (Google I/O 2021), Google announced the launch of MUM (acronym Multitask Unified Model), the…
Why has privacy become so important to brands?
Who we are, what we like, where we work, where we live: from our personal smartphones to tablet kiosks in…
Black Friday: a social strategy to tame it and boost sales
In this article we will discuss: What is Black Friday Black Friday and Social Media From inspiration to purchase…