Can Black Friday become a double-edged sword?
Black Friday has now become a regular event for all companies: thanks to the great attention given to the event…
STRATEGY
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5 reasons to bet on the metaverse in 2022
Mark Zuckerberg, CEO of Facebook, stunned everyone last November by announcing that the company would henceforth be called Meta, as…
10 things we learned from successful brands in 2021
January, a time for new beginnings and plans for the future. But also a good time to reflect on what…
What you were never told (but should know) about D2C brands
Probably, scrolling through your Instagram stream, you have already fallen victim to them: brands that maybe sell just one product,…
Solidarity or peace-washing? How to communicate in times of crisis
Faced with the war that has broken out in Ukraine, it is impossible to remain indifferent: we cannot be…
4 Signs that suggest “Do a Digital Rebranding!”
The most recurring question in my working days (if we don’t consider “shall we have coffee?”) is “how do…
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