Google Analytics VS Facebook Analytics
So you got to that point: you found out what digital marketing is, and you liked it. Then you…
ANALYTICS
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Retargeting (or remarketing): what it is and how it works
In 2020, most conversions do not happen on the first click. It is the sessions from return traffic that have…
Google Data Studio: your complete guide to learning about it!
Data Studio is a free Google tool that includes many integrations-some free and some paid-and allows you to have several…
E-commerce analytics: how to leverage tracking to improve conversions and ROI
Web analytics are the basis for keeping track of the performance of one’s online activity. If you are wondering…
Marketing Automation: why it’s important and how to make the most of it
Marketing Automation is critical to the overall success of digital marketing activities according to 91 percent of Instapage respondents. This…
GA4: what is it and how does Google Analytics 4 work
What is Google Analytics 4 and where it comes from Google Analytics 4 is the new property brought by the…